Remember what I said about grammar errors being a telltale sign of a small company? I sincerely cannot even believe this happened, but Express — the national clothing chain, one I’ve frequented since I was 12 — sent me this e-mail this morning.
The critique has nothing to do with their new points/rewards program. The fact that a huge national brand has a copywriter who was either unskilled enough to not know the difference between your and you’re or was too “n00bish” to not proofread is just about unforgivable.
A small crime in the grand scheme of potential worldly evils, to be sure. But this is utterly inappropriate for the number of eyes that are going to read this e-mail. As a fellow writer, marketer, and copywriter, I dare say that whoever wrote that on Express’s behalf deserves to be sacked.
Or at least put on probation. Only because it was St. Patrick’s Day when I received it and perhaps it was a result of partying a bit too hard before submitting it — but this person broke some major writing laws, and there should absolutely be consequences apart from my unbelieving eyes and rolling jaw.
And now, to bed.